Thursday’s Finds: Pointer Ad Campaign “Playarea”

Surprisingly, today’s find has to do with advertising. Pointer Footwear’s 2010/2011 ad campaign “Playarea” really got my attention today. With vibrant colors, layer upon layer of (I’m not sure what to call it) “semi-photo manipulation”, and the use of basic geometric shapes, Pointer did a great job for viewer attention. Though the prints make you want to know who is behind/holding each shape, you can see main point of the advertisements…shoes.

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